Testing the texting

Posted by on 08/18 at 08:45 AM

Remember when I told you last week about Barack Obama’s plan to announce his vice presidential selection via text message, and how the database he’s creating with that buzz will inevitably lend itself to other uses?

Well, well, well ... guess what I received on my phone Thursday night?

Please REPLY to this message with your 5 digit ZIP code for periodic local Obama news and updates. Be the first to know when Barack is coming to your area!

I’m guessing that everyone else who signed up to receive the VP news got this one, too.

So, not only does the Obama campaign have a growing database for the much-anticipated VP announcement, but they have ready-made outreach capability for their events across the country—in addition to the quick-response potential we talked about the other day.

Pretty good campaign planning, if you ask me.




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