The number of newspapers sponsoring NIC programs passed the 100 mark during this decade. The programs encouraged teachers of students aged 9 to 14 to devote two weeks to the study of the newspaper; what it is, how it is produced and how to read it. There was little emphasis yet on the continuous use of the newspaper as a supplementary text in various curricular areas.

Local newspapers began to conduct their own promotional and in-service workshops. Some started graduate-credit college workshops similar to those offered on the national level. Most local programs still gave away newspapers, although some began to charge half-price, especially those serving large metropolitan school districts. In 1965, the ANPA Foundation was established as the tax-exempt, charitable clearinghouse for the Newspaper in the Classroom program.